- Largest number of active monthly users – Facebook has largest number of active monthly users with 2.41 billion monthly active users as in the 2nd quarter of 2019. In the third quarter of 2012, the number of active Facebook users surpassed 1 billion, making it the 1st social network ever to do so. (Active users are those which have logged in to Facebook during the last 30 days).So which such a huge number you can definitely reach the largest audience as compared to any other social media platform as most of the customers are spending time on Facebook on a daily basis.
- Detailed audience selection- Facebook allows you to select the perfect audience for your business no matter how many filters you want to add to reach the most specific audience. When it comes to their interest, demography, location, behaviours, education, gender etc; facebook makes it all possible for you. 🙂
- Facebook ads are relatively cheaper as compared to Google ads, Bing ads, linkedin ads. You can literally spend $5 and reach 1000 people.
- Facebook advertising is measurable so there is no guesswork involved. All the results are measurable and the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you can install conversion pixels on your website to track the activity. After tracking conversion you can also create retargeting ads for the same people who visited your website/blog.
- Facebook advertising is real time- if you are not satisfied with the metrics; you can do modification at your will and then run the ad again. This is not possible in radio ads, television ads, or print media; you are unable to change your ad immediately if you do not see results. You have to bear the losses first and then you can optimize the ad.